CASE STUDIES

Since our inception in 2017 up and until today, and through the pandemic-induced worldwide economic slowdown of 2020, Ayatiworks has been able to stay afloat, while also firmly anchoring its clients on board to success. With digital marketing companies popping up around every corner, Ayati has managed to stand out and deliver because of its dedicated team that strategizes with foresight.

Here is a rundown of our clients and what we have been able to help them achieve over the years.

RETAILING

Kesavardhini

Kesavardhini, established in the year 1935, is one of the pioneering manufacturers and exporters of hair oil products in India. Since the beginning of their association with us, we have helped them establish a social media presence from scratch. Today, through our continuous strategizing and implementation, we can proudly say that a majority of Kesavardhini’s total sales happen online today. In addition to boosting sales, our motto was to ensure that Kesavardhini, as a household name, is remembered by the generations to come. We have accomplished this by enshrining the brand online, in its own social media handles with regular posts, to help the brand remain etched in the minds of their customers.

Syscom Home Appliances

Our relationship with Syscom began with a mighty challenge- to revive a long-forgotten brand. But we rose to the challenge and how! We crafted a strategy to resuscitate the brand online, digitally and unconventionally for the time (2017). Our efforts paid off when in just a few months, we were able to drastically increase the size of the dealership networks. Today, Syscom has a niche audience of its own and is well-stocked by major appliance stores in the country.

Xiaomi

Our association with Xiaomi began at a small but significant level when we were signed by a standalone Mi Studio in OMR, Chennai in 2019. A testament to our work, we were able to provide an ROI that would normally accrue over 3 months using traditional media, in just 15 days using social media and online resources. Our efforts were noticed and we were soon signed by Xiaomi Chennai and Xiaomi South India, in quick succession. Today, we continue to deliver a boost in sales, heavy social media engagement and following with the least possible investment!

Noritake

Noritake is a premium crockery brand from Japan whose dealership in India we’ve been handling since 2017. Being quite an outlier from the FMCG brands that we deal with, and owing to the high prices of the brand’s products, Noritake was among the biggest challenges to Ayatiworks. However, we are an agency that loves solving complex situations! Using precision targeting in our content as well as ads, we have been able to consistently drive sales to Noritake stores.

FOOD AND DINING

Dosart

It might be hard to believe that when it started out in 2017, Dosart was a novelty in Chennai. A small restaurant dedicated exclusively to different varieties of dosas was an unchartered territory in the city. What began with a lot of uncertainty and high hopes, turned out to be a phenomenal hit on the very first day of its opening thanks to our extensive digital marketing efforts that preceded the launch by several weeks.Dosart, that started out with modest beginnings has grown to spread out to over 17 branches pan-India today, by simply harnessing the powers of the digital spectrum through Ayatiworks.

Pettikadai

One of our pet projects and biggest successes came in the form of Pettikadai, an e-commerce website dedicated to curating and delivering traditional Indian snacks and delicacies across the globe. Our work went a long way in pushing this novel idea to the limelight, so much that in 2018 Pettikadai’s website beat Amazon and Flipkart to appear as the first search result for Diwali sweets. Within just a few hours, the number of orders skyrocketed and reached its maximum limit on the Pettikadai website. Over the years, we have been able to build and portray Pettikadai as the go-to platform for sourcing authentic Indian delicacies.

Chitchat Ice creams

This 40-year old ice cream hotspot was given a new leash of life by Ayatiworks by helping it acquire an online presence like its more recent competitors. The response was truly breath-taking, not only was there a direct improvement in walk-ins but also a lot of user-generated content springing up about the brand, once it went online. In simpler terms, everyone was talked about it. Ergo, Chitchat became one of the most telling success stories of how we, at Ayati managed to renew an old and trusted brand in the eyes of a newer and more younger generation.

HEALTH AND WELLNESS

Siva Hospitals

Needing to raise awareness and increase the patient volume, Siva Hospital reached out to Ayatiworks. They aimed to gain a steady and worthwhile return on their investment. In just a few weeks, we commenced our unique brand building activities online, by creating reliable content to spread awareness about medical issues, conditions and treatments. Our vernacular marketing strategy using Tamil as a primary mode of communication on its social media handles became immensely successful and we continue to provide steady ROIs to Siva Hospitals through our unique work. Over the years of its association with Ayatiworks, Siva Hospital has become a well-known and reputable institution in the Kanyakumari district.

EDUCATION

Distinction Tutorials

Distinction is among our earliest overseas clients. Based in Singapore, Distinction is a tutorial service provider, who came to us with the express need to generate awareness about their awareness and improve their enrollment ratio. Within a few weeks, Distinction was all over social media, through the work Ayati, and making the rounds among prospective students. Since then, we have been able to disseminate updates about the services they offer to their target audience seamlessly and with immediate and rewarding results.

Vivac Skill Training Academy

Vivac Skill Training Academy is another business that has been associated with Ayatiworks since its inception (2019). Not only has Ayati enabled Vivac to firmly establish a stronghold digitally, but has also helped it sustain its business online during the pandemic. In the mid months of 2020 characterized by uncertainty and lockdowns, Vivac was able to hold and conduct several webinar series with a large number of attendees, facilitated by the marketing activities of Ayatiworks. Even as the situation returns to normalcy, Ayatiworks has generated a significant number of leads for Vivac’s upcoming offline course.

AUTOMOBILE

V3 Hyundai

Buyers no longer visit car dealerships when they want to make a new purchase. Instead, they spend time running a quick internet search since most answers to their doubts can be found online. This is exactly what we focused on while working with the V3 Hyundai Dealership. With our team, we ensured that V3 figures ahead of its competitors in search results, reviews and content. We also ensured that whatever answers a potential buyer might look for is easily available on V3’s social media handles and business pages. As a result, we were able to generate more walk-ins and enquiries for the dealership than their traditional media marketing channels could.