Nippo Shadow Art Contest by Ayatiworks
Outcome
Pan-India Families & Kids
The Challenge
Nippo approached Ayatiworks with a unique hurdle, while the brand was widely known for batteries, very few consumers realized Nippo also made torches, bulbs, and mosquito repellents.
The objective was clear: Shift perception and create buzz around the Nippo Torch as a fun, family-friendly product.
The ask? An interactive, memorable campaign that could light up conversations and brand recall across households.
The Objective
The campaign set out to:
- 01.Reposition Nippo: Expand awareness beyond batteries to its full product range.
- 02.Highlight the Torch: Spotlight the Nippo Torch as a family-friendly innovation.
- 03.Ignite Engagement: Encourage playful, creative participation through interactive content.
- 04.Drive Buzz & Shares: Turn torch usage into social-worthy, shareable experiences.
The Idea
Reigniting Childhood Fun
We tapped into nostalgia with the Nippo Shadow Art Challenge, a contest inviting families to create shadow art using Nippo torches. Inspired by childhood memories of crafting shapes and animals on walls, the idea connected product utility with playful creativity — turning a simple household torch into a spark for imagination.
Time to reignite childhood fun with shadows.
The Execution
Social Media Reels
Teaser, reveal, and UGC reels rolled out on Instagram to keep the challenge alive.
UGC Participation
Families across India submitted unique shadow-art entries — each one reflecting creativity, nostalgia, and genuine engagement with the Nippo brand.
The torch wasn’t just a light; it became a storytelling tool for every household.
The Results: Awareness Lit Up
Campaign Performance (17-30 June 2024)
- 01.2,410,768 Impressions
- 02.1,606,500 Reach
- 03.820,483 Engagements
The contest successfully repositioned Nippo beyond just batteries, drove awareness of the Nippo Torch, and built a fun, share-worthy buzz around the brand.
From Scroll to Sale: The Transformation
In just 72 hours, Ayatiworks shifted Jeep India’s merchandising from just another microsite to a turbocharged user experience and social event. We turned each likes into traction, each creative into a conversion, and the campaign into short-run success.
Why It Worked
- Nostalgia that connects - Childhood memories of shadow play made the campaign relatable.
- Product in action - Torch utility showcased in a fun, interactive way.
- UGC-powered engagement - Real families amplified authenticity and reach.
- Simple, scalable idea - Easy to join, easy to share.
Social Performance
A snapshot of posts that moved the needle
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Ready to Shine a Light on Your Brand?
Whether you’re a legacy brand looking to reinvent perception or a new player eager to create buzz, Ayatiworks knows how to craft campaigns that capture attention, spark engagement, and deliver measurable results.
Let’s Build Your Next Big Campaign